
The General Story
“Rowdy” Roddy Piper, the star of They Live! passed away on July 31st, 2015, exactly one week after our screening. I grew up a wrestling fan, and Piper’s passing immediately brought me back to the WWF segment, “Piper’s Pit” – Rowdy’s claim to fame. In it, he would welcome fellow wrestlers into a faux living room (the Pit) for a faux interview, in which Rowdy (one of wrestling’s legendary heels), would purposefully piss off his guests with an escalating crescendo of insults until both wrestlers came to blows. It was pure magic.
They Live! marked Rowdy’s silver screen apex, and it was pure magic as well. Piper plays an unnamed drifter who comes to LA, finds a job in construction, then uncovers an alien plot to take over the world through a pair of sunglasses. These all-powerful sunglasses reveal subliminal messages wherever Piper looks: newspapers and billboards flash commands in big block letters to “OBEY”, “CONSUME”, “REPRODUCE” and “WATCH TV”. What’s more, the glasses enable Piper to see just who ”they” are: unmasking society’s rich and powerful as skeleton-faced ghouls with bulbous reptilian eyes. That these sunglasses look exactly like the kind of sunglasses Tom Cruise wore in Risky Business CANNOT be a coincidence, since Tom Cruise is obviously an alien.

Based on the short story “Eight O’Clock in the Morning” by Ray Nelson, They Live! is John Carpenter’s critique of Reaganomics – the aliens are the wealthy and the powerful – the haves who control the have-nots through capitalist propaganda and a rampant consumerist culture. The only way for a working class stiff like Piper to fight back is to join some other construction workers in hard hats and flannel, form the Village People, and beat the living shit out of every last conservative yuppie from outer space.
The Major Players
John Carpenter, Director – the legendary filmmaker reportedly turned down offers to make Top Gun and Fatal Attraction in order to bring this to the big screen (because, you know, screw The Man!)
Rowdy Roddy Piper (Roderick George Toombs), Nada – our mullet wearing hero; no kilt here but plenty of flannel

Keith David, Frank – the construction worker sidekick; does NOT want to put on the sunglasses
Meg Foster, Holly Thompson – the classic 80’s beauty who’s feathered hair invites male companionship, while her icy blue eyes scream “run!”

George ‘Buck’ Flower, Drifter – over the course of the film, he transforms from homeless man to high society puppet of the alien overlords; amazing what a shower and nice duds will do!
The Bits to Cherish
-getting thrown out of a 2 story window by an attractive woman
-the first time Piper puts on the sunglasses
-“Life’s a bitch, and she’s back in heat”
-a perfectly timed and executed middle finger salute
The Little Known Fact
There’s so many great one liners in They Live!, from “I’m giving you a choice: either put on these glasses, or start eating that trashcan” to “you know, you look like your head fell in the cheese dip back in 1957.” The most famous line: “I have come here to chew bubble gum and kick ass, and I’m all out of bubble gum” is actually credited to Rowdy Roddy. Piper apparently took the line from a list of ideas he had for wrestling interviews.
*Bonus tidbit: The communicators that the guards use are the P.K.E. meters from the original Ghostbusters.
The Beverage Accompaniment
Bazooka Bubblegum Cocktail – preparation includes soaking vodka in bubblegum for 24 hours… that’s dedication! (another fine tribute to Piper, who was obviously dedicated to his craft)
The Final Grade
They Live! has rightfully earned its place as a cult classic. Sure, looks-wise it’s a little cheap and dated (what do you want for $3 million??) but thanks to our ever-expanding chasm between rich and poor today, it’s never been more relevant. With it’s depiction of a world designed by aliens to keep us asleep and in the dark, this movie was the Matrix before The Matrix. While its star, Rowdy Roddy was the Rock before the Rock (the former wrestler turned action star… minus the actual “star” part in Roddy’s case). It’s definitely one of my favorite Carpenter films, while doubling as possibly my least favorite John Carpenter score. To me, there’s nothing particularly creepy about a bluesy harmonica. Now Meg Foster’s eyes… that’s another story. Overall, They Live! just plain works. B-movie fans laud its cheesiness, academics praise its still relevant social commentary, and ‘80s action fans can enjoy its kick-ass simplicity. Roddy Piper puts on some sunglasses, chews a toothpick, and blows away some aliens… right after insulting them in the best way possible. RIP Rowdy.
B



















